Get Started with Facebook Advertising

A Simple Facebook Advertising Campaign

Okay so your an on-line entrepreneur. You have a Facebook fan-page and your now thinking it is time to do some paid marketing on Facebook to increase your traffic. You have heard about the success that many others are having with Facebook marketing so you reckon it is time you give it a go. There is only one problem you don’t know where to start, so you do a bit of research and read success stories of 6 figure returns but, you also find stories of failure, disastrous results and heaps of negative results others have had.

Picture of the finished Facebook ad

Who Do You Believe and What Do You Do?

Okay so how do you know the truth from the lies and what do you do so you don’t lose money or become one of those horror stories.

The first thing you must do is make a plan, a clear concise plan  of exactly what you want out of your Facebook advertising and exactly how much or how little you have to invest into your Facebook advertising.

Once you have your plan drawn out then the next thing to ask yourself is this, ” are you ready and do your want to take your Facebook fan-page side of the business to the next level by yourself” or do you think you may want to outsource this work and let some-one who knows what they are doing handle it for you.

If your choice is to outsource, then this article is not for you but I will give you one tip research well who you choose to go with and make it clear how much you have to spend.

For those who are going to handle your Facebook advertising yourself and have never done paid Facebook advertising this will show you how to get started at the basic minimalistic price so you can learn as you go.

Getting Started with Facebook Advertising doesn’t have to Cost a Mint!

Okay in this 25 minute video below I will walk you through how to set-up and get started with your very first cheap Facebook ad. Now the type of ad we will cover is a Boost Post, simply put we will use a technique that Facebook has available on your fan page to get your post in front of an audience.

Now this type of Facebook ad is not by any means the most effective way to advertise but it will get you started and can cheaply drive traffic to your Facebook fan-page, an offer you have or even your website.

I will show you how to construct this Facebook ad for boost and how to set up your boost in the easiest way possible. Now this type of Facebook advertising will not make you a millionaire but if done properly it can definitely increase traffic to your site/offer and increase engagement on your page and allows you stay in control of how long your ad runs for and how much it will cost you.

These boost post Facebook ads are also a great way for beginner marketers to start gathering data/statistic for future ads on Facebook and give you confidence and help you understand the whole Facebook advertising platform as you grow.

To check if your Facebook ad is approved periodically check back on the post and click where the boost post button was which will now show your $ dollar amount you chose. If your Facebook ad has been approved it will show up in the top left like in this image below.

Pictuer of approved Facebook ad


Now that your first Facebook advertisement has been approved you are up and running. You can check back from time to time during the running life of your Facebook ad by clicking on where the boost button was and a small page will open showing you the performance of your ad.

If you feel it is doing well you can easily ad extra money to it each day but start small and gather your info from the ad. Do this regularly in the beginning to increase your engagement on Facebook and understanding of how paid Facebook marketing can work for you. Always start small when starting out with Facebook advertising so you can see if the ad will perform as you can always scale up if you wish.

I hope this article has been helpful to you and if so like, leave a comment and share with other you feel this tip will help

Till next time keep it real and be consistent in offering your customer value 🙂

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About Sandra Lemming

Marketing Made Easy - Believe, Challenge, Learn and Grow Breaking down marketing in simple terms, so even a beginner can take action. Sandra Lemming is Just an Aussie chick working on-line and sharing tips that have helped me with others to help them.

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