How to Optimize Facebook Cover Image

Simple Tip to Optimize your Facebook Cover Image

So you have a Facebook fan-page and with a smashing good cover image. That would be the big one at the top of you page

Have you made sure you optimized it when you uploaded it to your page? What do we mean by optimizing your cover image?

Well simply put we are talking about the description you write for that image. Now you may not think this is very important but trust me when I say “it actually is”.

I cannot tell you how many fan-pages on Facebook I have come across where the admins of the page have neglected to do this one simple optimization strategy with their cover image.

Now it really doesn’t matter if your page is a community, brand, local or charity page, the simple fact is if you optimize your cover image on your fan-page you are, basically opening the door for your fans to see more great stuff you have on offer.

To optimize your cover image and this can apply to all your images you upload simply follow this one simple rule.

Fill in the description/status that is attached to that image for the duration of its time on Facebook.

What can you put in the Description?

  • your thoughts on the image
  • your feelings about the image
  • a small story to go with the image
  • a click-able link to your website
  • a landing page link
  • a link to another post on your fan-page
  • credits to people who helped you with your cover
  • basically anything you write as a post you can put as your description

Now keep in mind you are using Facebook as a free member and Facebook has given you the privilege of using fan-pages for free to showcase your talents, skills products etc. So don’t abuse this privilege by adding false, deceptive information or spam links that may offend or cause harm to Facebook’s members.

This is not only bad practice in general as a human being but is in direct breach of Facebook’s rules for fan-pages, images and community guidelines.

Remember Facebook is a business  and they have spent many years, man hours and money building their membership site which they offer the benefits of connecting with friends, family and others as part of your membership.

They do not charge you a membership fee to be a member nor do they charge a fee to build as many fan-pages as you like, so if you are using fan-pages to showcase your goods or services be mindful of this and add value for those who visit your page.

You don’t want a suspended account and if you breach the guidelines bad enough Facebook will even cancel your personal profile as well.

In my efforts to keep this article short I have done an explainer video on optimizing your images and thrown in a couple of simple tips for list building or collecting leads as well.

Please watch the video below for the full explanation.

For those of you who are unable to view the video above here are the how to instruction in basic.

  1. Click on cover image to open in its own window.
  2. Go to description box on right hand side of image ( your right hand as you are looking at screen)
  3. Click on the little edit button and open description editor
  4. Type in description or story to go with photo placing link/URL you want people to go to first and
  5. This is where you can include any credits to others if you wish
  6. Click the done editing button when finished
  7. Click the tag button and tag your photo with your name and anyone else who you want to include. When tagging be respectful and only tag those you know won’t mind and make sure what you’re tagging them in is relevant to them No-one likes chronic tag abusers on Facebook.
  8. Click done tagging when finished and now you have optimized your image

You should do this with all your photos and videos you upload and have already uploaded to Facebook.

In the description you can also finish with a couple of relevant #hashtags for further optimization but as with tagging make sure they are relevant to your photo and don’t overdo it.

Please watch the video when you get a chance to as I also share some tips on how to collect leads on your Facebook fan-page with some free and simple page optimization tips.

Well that’s it for me now. I hope you have found some value in this post and are on the path of optimizing your Facebook fan-page images.

Please leave a comment below and share this post with others looking for this information.

 

 

Get Started with Facebook Advertising

A Simple Facebook Advertising Campaign

Okay so your an on-line entrepreneur. You have a Facebook fan-page and your now thinking it is time to do some paid marketing on Facebook to increase your traffic. You have heard about the success that many others are having with Facebook marketing so you reckon it is time you give it a go. There is only one problem you don’t know where to start, so you do a bit of research and read success stories of 6 figure returns but, you also find stories of failure, disastrous results and heaps of negative results others have had.

Picture of the finished Facebook ad

Who Do You Believe and What Do You Do?

Okay so how do you know the truth from the lies and what do you do so you don’t lose money or become one of those horror stories.

The first thing you must do is make a plan, a clear concise plan  of exactly what you want out of your Facebook advertising and exactly how much or how little you have to invest into your Facebook advertising.

Once you have your plan drawn out then the next thing to ask yourself is this, ” are you ready and do your want to take your Facebook fan-page side of the business to the next level by yourself” or do you think you may want to outsource this work and let some-one who knows what they are doing handle it for you.

If your choice is to outsource, then this article is not for you but I will give you one tip research well who you choose to go with and make it clear how much you have to spend.

For those who are going to handle your Facebook advertising yourself and have never done paid Facebook advertising this will show you how to get started at the basic minimalistic price so you can learn as you go.

Getting Started with Facebook Advertising doesn’t have to Cost a Mint!

Okay in this 25 minute video below I will walk you through how to set-up and get started with your very first cheap Facebook ad. Now the type of ad we will cover is a Boost Post, simply put we will use a technique that Facebook has available on your fan page to get your post in front of an audience.

Now this type of Facebook ad is not by any means the most effective way to advertise but it will get you started and can cheaply drive traffic to your Facebook fan-page, an offer you have or even your website.

I will show you how to construct this Facebook ad for boost and how to set up your boost in the easiest way possible. Now this type of Facebook advertising will not make you a millionaire but if done properly it can definitely increase traffic to your site/offer and increase engagement on your page and allows you stay in control of how long your ad runs for and how much it will cost you.

These boost post Facebook ads are also a great way for beginner marketers to start gathering data/statistic for future ads on Facebook and give you confidence and help you understand the whole Facebook advertising platform as you grow.

To check if your Facebook ad is approved periodically check back on the post and click where the boost post button was which will now show your $ dollar amount you chose. If your Facebook ad has been approved it will show up in the top left like in this image below.

Pictuer of approved Facebook ad

 

Now that your first Facebook advertisement has been approved you are up and running. You can check back from time to time during the running life of your Facebook ad by clicking on where the boost button was and a small page will open showing you the performance of your ad.

If you feel it is doing well you can easily ad extra money to it each day but start small and gather your info from the ad. Do this regularly in the beginning to increase your engagement on Facebook and understanding of how paid Facebook marketing can work for you. Always start small when starting out with Facebook advertising so you can see if the ad will perform as you can always scale up if you wish.

I hope this article has been helpful to you and if so like, leave a comment and share with other you feel this tip will help

Till next time keep it real and be consistent in offering your customer value 🙂

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Facebook Video Marketing

One Powerful Facebook Video Marketing Tool

Hello today I would like to share with you one simple and effective video marketing tool that many businesses are over-looking on Facebook. When I share this insight with you if you didn’t know about it already or haven’t been using it in your video marketing strategy on Facebook you will be or should be blown away.

Now I am no expert on Facebook marketing and I am definitely no expert on video marketing on Facebook but I am like many of you a business person who is using the internet and Facebook as just one of my driving vehicles to bring my products to those who are looking for what I have in the digital shopping centre. 

image of video post

Facebook Video Marketing Tool- “What Is IT”?

Well to put it in laymen’s terms it is a call to action button for your video posts on Facebook…..

Yes yes I hear you fancy pants experts saying yeah you have been able to do that for ever on Facebook in your ads manager and power editor… lol yes you have but that is when you are setting up a paid ad campaign,, spending $$$ to get your message out there.

BUT what if I said to you what about the rest of your Facebook video posts. The ones you put on your page that are just fun or a share for the general value factor… What if I said you can put a call to action button on those ones as well, the Facebook video posts that you are just sharing for the sake of sharing.

Video image on Facebook

Now you and I both know that sometimes there are videos we do share with our wonderful fans on Facebook that perform in likes, comments and shares much better then what we expected.

What if we had a call to action on all those video post that helped lead our fans to a newsletter, website or sales page, or maybe even an old sales promotion we were still running but had stopped our paid Facebook marketing campaign due to a lack of interest.

What if this call to action button could be added outside the paid Facebook ad realms. How powerful could that call to action on those video posts have been to your business.

Well in the short video tutorial below I will show you how you can add this call to action to many of your Facebook video you post that are not in your paid marketing campaign.

How to Add a Call To Action to your Facebook Video’s