YouTube Ads For Beginners – How to Setup Account

YouTube Ads For Beginners – How To Setup Your YouTube Ads Accounts

YouTube Ads For Beginners is a crash course training series for people looking to learn how to setup their YouTube ads campaigns. This three part series will show you how to setup your YouTube ads accounts, create their first YouTube advertising campaign, and understand their YouTube ads metrics.

While I was scouring YouTube I found this fairly recent YouTube mini course on YouTube Ads for beginners.  I found the course very basic and the trainer speaks clearly and covers some of the basic details that a lot of the super experienced advanced courses leave out .

So if you have never used YouTube ads before and this is going to be your very first time advertising on YouTube using a instream video YouTube Video ad then this course will definitely help you get there.

Now I have been online for 8 years myself learning how to create a digital footprint for myself and I have never used YouTube ads myself but I have been very successful in what I do and the other ad platforms and strategies I have used have worked very well for me, plus a lot of my businesses are not really suitable for YouTube ads .

However if I was going to do some YouTube Ads I would definitely take a look at this 3 part course because it starts off in my opinion with the most important part and that is the setting up of your account properly which is key in your success in any ads platform you use.

So without further rambling here is the first video from  Nicholas Ayers

YouTube Ads For Beginners – How To Setup Your YouTube Ads Accounts

I hope you have found value in this blog post and this video from Nicholas Ayers

Please leave a comment below and share this Post with others who you know that are interested in getting started on YouTube with instream video ads.  You can find the links to Part 2 and Part 3 of this course below.

To Watch Part 2 please > Click here

 

To Watch Part 3 please >  Click here

Clifford WordPress Update and 2016 Theme Preview

WordPress 4.4 “Clifford”

wordpress 4.4 clifford

Version 4.4 of WordPress, named “Clifford” in honor of jazz trumpeter Clifford Brown, is available for download or update in your WordPress dashboard. Continue Reading →

How to Optimize Facebook Cover Image

Simple Tip to Optimize your Facebook Cover Image

So you have a Facebook fan-page and with a smashing good cover image. That would be the big one at the top of you page

Have you made sure you optimized it when you uploaded it to your page? What do we mean by optimizing your cover image?

Well simply put we are talking about the description you write for that image. Now you may not think this is very important but trust me when I say “it actually is”.

I cannot tell you how many fan-pages on Facebook I have come across where the admins of the page have neglected to do this one simple optimization strategy with their cover image.

Now it really doesn’t matter if your page is a community, brand, local or charity page, the simple fact is if you optimize your cover image on your fan-page you are, basically opening the door for your fans to see more great stuff you have on offer.

To optimize your cover image and this can apply to all your images you upload simply follow this one simple rule.

Fill in the description/status that is attached to that image for the duration of its time on Facebook.

What can you put in the Description?

  • your thoughts on the image
  • your feelings about the image
  • a small story to go with the image
  • a click-able link to your website
  • a landing page link
  • a link to another post on your fan-page
  • credits to people who helped you with your cover
  • basically anything you write as a post you can put as your description

Now keep in mind you are using Facebook as a free member and Facebook has given you the privilege of using fan-pages for free to showcase your talents, skills products etc. So don’t abuse this privilege by adding false, deceptive information or spam links that may offend or cause harm to Facebook’s members.

This is not only bad practice in general as a human being but is in direct breach of Facebook’s rules for fan-pages, images and community guidelines.

Remember Facebook is a business  and they have spent many years, man hours and money building their membership site which they offer the benefits of connecting with friends, family and others as part of your membership.

They do not charge you a membership fee to be a member nor do they charge a fee to build as many fan-pages as you like, so if you are using fan-pages to showcase your goods or services be mindful of this and add value for those who visit your page.

You don’t want a suspended account and if you breach the guidelines bad enough Facebook will even cancel your personal profile as well.

In my efforts to keep this article short I have done an explainer video on optimizing your images and thrown in a couple of simple tips for list building or collecting leads as well.

Please watch the video below for the full explanation.

For those of you who are unable to view the video above here are the how to instruction in basic.

  1. Click on cover image to open in its own window.
  2. Go to description box on right hand side of image ( your right hand as you are looking at screen)
  3. Click on the little edit button and open description editor
  4. Type in description or story to go with photo placing link/URL you want people to go to first and
  5. This is where you can include any credits to others if you wish
  6. Click the done editing button when finished
  7. Click the tag button and tag your photo with your name and anyone else who you want to include. When tagging be respectful and only tag those you know won’t mind and make sure what you’re tagging them in is relevant to them No-one likes chronic tag abusers on Facebook.
  8. Click done tagging when finished and now you have optimized your image

You should do this with all your photos and videos you upload and have already uploaded to Facebook.

In the description you can also finish with a couple of relevant #hashtags for further optimization but as with tagging make sure they are relevant to your photo and don’t overdo it.

Please watch the video when you get a chance to as I also share some tips on how to collect leads on your Facebook fan-page with some free and simple page optimization tips.

Well that’s it for me now. I hope you have found some value in this post and are on the path of optimizing your Facebook fan-page images.

Please leave a comment below and share this post with others looking for this information.